Kill The Competition and Perfect Your SEO With Pillar Pages and Cluster Content
Hubspot has provided a fantastic, in-depth article on structuring your pages for the best SEO results.
You must create a pillar page, which is an expansive page on a broad topic with high Monthly Search Volume (MSV). This page should make sense to link out to other pages, which will orbit around it like little planets.
Pillars and Cluster Content
These are your cluster pages, and they will be more specific to long-tail keywords you want to focus on.
Internal Links Mean Improved SERP
By linking these together in a comprehensive way, Google and other search engines will see you as an authority in your niche and boost your rankings.
Here is a comparison of Hubspot's website layout before and after applying Cluster Content and Pillar Page Strategy:
Topics, Not Keywords, Will Boost SEO Ranking
Here is a a link to the original article, and some resources. Remember:
HubSpot also has a Content Strategy tool to help customers help create, execute, and measure content in topics. Have fun!